- 온라인 광고 매출은 +38.3%. $1.22B (1조원이상)
- 활성 광고 고객 수는 +33% (y/y). 46만8000개
- 광고 고객 당 매출은 약 $2,623 +3.9% (y/y), +11% (q/q)
Online marketing revenue grew 38.3% to $1.22 billion (7.5 billion RMB), while Baidu’s active online marketing customers rose 33 percent from a year earlier to 468,000. Revenue per online marketing customer was about $2,623 (16,100 RMB), a 3.9% increase from a year ago and an 11% increase from 1Q2013.
광고 지표가 좋은지 나쁜지를 이런식으로 측정하는구나.