기능을 추가한 이유는 데이터에 기반합니다. Hipmunk에서 호텔을 찾는 사람은 크게 두 종류로 나뉩니다. 완전히 계획을 세우고 나중의 일정으로 예약하는 사람과, 숙박 당일에 호텔을 찾는 사람입니다. 중간은 별로 없습니다. 또 당일 호텔을 찾는 비율이 매우 높습니다(50% 이상).

Travelers who are looking to book a hotel at the last-minute should be able to find better deals with travel startup Hipmunk starting today, thanks to the launch of a new feature called Tonight Only. But as a small startup, for this year the most important project for us is hotels." He added that from a business perspective, hotel bookings are much more lucrative than flights. The second group is sizable (it accounts for more than 50 percent of searches on Hipmunk’s mobile apps), but the company hadn’t built any features to make their specific experience easier until now.